Post image for 3RDWARD creates SHOPBOX | Dekalb Market

3RDWARD creates SHOPBOX | Dekalb Market

by Dekalb Market on August 24, 2011

in Events, Makers, News, Uncategorized

 

GRAND OPENING Friday, August 26th Brooklyn, NY – When was the last time a shopping experience thrilled you? 3rd Ward, the Brooklyn design incubator, is set to debut SHOPBOX, an innovative, expertly curated store at Downtown Brooklyn’s Dekalb Market.

Located in a prime spot at the Market’s entrance, SHOPBOX has taken adaptive reuse to the next level by combining technology, design and fun. SHOPBOX features:

 

RE-ENGINEERED DISPLAYS CURATED DESIGN EASY & ENJOYABLE BUYING

The container itself has been transformed into an amazing showcase that’s part department store window, part automat, part robotic spectacle. Products are show- cased on spinning, multi-level pedestals illuminated with a colored light program. The pedestals range in diameter from 16 inches to 7 feet and were custom-designed, fabricated and wired by 3rd Ward Members. The entire SHOPBOX environment has been programmed with experiential design software, including Arduino and MaxMSP.

SHOPBOX is selling everything from tools to gorgeous tables to plastic flamingos. Products will be updated on a regular basis, and will always be fun, functional, and hard-to-find anywhere else. The first collection, “Made in America + Shipping to America,” features some of the most inventive products conceived and crafted in this country.

People can easily purchase SHOPBOX products through exciting text-to-buy platform, Subports. SHOPBOX shoppers can easily and securely make purchases from anywhere through text message. Sign up in 30 seconds or less from iPads located on the sides of the container, text your order, and your new SHOPBOX item will ship directly to your home.

And this is just the beginning. SHOPBOX is just Phase One in a larger retail program. Pretty soon, 3rd Ward will be opening its own retail store. Stay tuned for more announcements.

“I wanted 3rd Ward SHOPBOX to be reflective of 3rd Ward’s Members. Things are rarely made in America these days, and this will help inspire our members to keep creating.” –Jeffrey Opdyke, Retail Director, 3rd Ward

3RDWARD SHOPBOX Dekalb Market 332 Flatbush Avenue Ext. (near Fleet Place)

3RDWARD Flagship 195 Morgan Avenue, Brooklyn, NY 11237

{ 1 comment… read it below or add one }

  Michael August 28, 2011 at 11:41 pm

what a great idea. I love this. Nice find, and great writing. I hope to see this container idea take off around the states. Thanks!
Michael

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