Container Shop Highlight: Kooj Swimwear

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Christy Luo, the pint-sized powerhouse behind Brooklyn-based swimsuit line Kooj, is revolutionizing the way women think about the near-nude get-up, and she’s doing it at Dekalb Market.

Kooj was founded in May of 2011 after Luo departed from the fashion industry. With summer just around the corner, she decided to take her swimwear dilemma into her own hands and create the perfect suit from scratch: “I wanted to make a bathing suit for myself because I couldn’t find one that would fit and flatter me so I decided to make my own one piece suit.”

After the debut of Luo’s first suit, Kooj took off, as the designer continued devising unexpectedly feminine and flirtatious costumes for her favorite season, summer. Her suits compliment all body types, creating natural illusions through color and pattern choice.

For a long torso, Luo recommends “sticking to two piece suits to break things up, or trying color blocking.” If you have a long torso but prefer a one piece, the designer recommends opting for a high-cut suit to elongate your legs, creating balance. If you’re not so well endowed up top, be an illusionist and opt for a lighter top, creating volume without any extra padding.

For petite customers, Kooj swears by her two-tone piece, deeming it “magic, and more comfortable than the wonder bra”. If her bright, flattering suits and expert advice aren’t enough to woo you, Luo makes all suits in her Brooklyn basement on three industrial sewing machines, using hand-selected materials sourced in New York.

Kooj is a community oriented brand that communicates beautiful art in the context of swimwear. Luo’s most popular piece of wearable art? Her signature patchwork suit. Available in one piece or two, the swimwear revolutionary is pumping out multiples of this punchy, one of a kind suit weekly. We recommend ordering one (or two) now to rock during your late summer vacation, or staycation!


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